Viviane Sassen Creates World of Sustainability Spot for Stella McCartney

Renowned contemporary photographer Viviane Sassen has imagined Stella McCartney's new visual identity which focuses on sustainability. Their aim was to portray that humans, animals and nature are all equal and interlinked. Therefore, if we want to protect ourselves we must also take good care of the world around us. Through Sassen's visual language, Stella McCartney hopes to show their forward thinking practices in regards to sustainability. 

Maria Barnas poem ' To Nurture, To Nature' was specifically created for the project and is recited over the film to bring a new element to McCartney's conversation around sustainability.

Grade by Studio Private.