Saatchi & Saatchi Australia
Tue, 22 Nov 2022 22:28:21 GMT
Visa, a world leader in digital payments, has launched a new integrated campaign across Australia and New Zealand to encourage people to explore the world and remind travellers that Visa is the best way to pay while travelling overseas.
This campaign follows an intrepid traveller whose journey unfolds across different locations and cultural experiences. At the journey’s end, our traveller is revealed to be a Visa employee; she is going to the ends of the earth so travellers are informed that Visa has got them covered everywhere.
Created by Saatchi & Saatchi Australia, the campaign has launched across broadcast television, cinema, BVOD, social and across digital platforms.
Natalie Lockwood, Visa’s head of marketing for Australia, New Zealand and South Pacific, says: “At Visa our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. We know that Australians and New Zealanders are avid travellers and Visa plays a crucial role in connecting individuals, businesses and communities around the world through cross border travel and commerce.
“With international travel returning to near pre-pandemic levels, this campaign reminds consumers about Visa’s worldwide acceptance, delivering security and convenience to travellers anywhere their passions and interests take them.”
Simon Bagnasco, Saatchi & Saatchi head of creativity, adds: “This was a fantastic opportunity to celebrate the lengths Visa goes to, to ensure the last thing we need to be thinking about when we travel is ‘how will I pay for that’. We hope this campaign encourages Aussies and Kiwis to get back out there and explore the world.”
Media strategy was handled by Publicis Groupe’s Starcom. Client service director Jacqui Purcell said the agency chose “unmissable media formats to connect with travellers, enabling people to have what they want when they go on their big adventure”.