VISA Campaign Shares Small Stories on Credit Freedom

In collaboration with Soup Film and Digitas Pixelpark, Justin Izumi created a spot which shows that VISA is more than just a credit card.

Justin describes it as follows: "VISA means freedom. But it also stands for connection, bringing us closer together and enabling beautiful encounters.”

Small stories are used to tell how easy life can be with VISA. It supports the lives of the protagonists wherever they need assistance. Whether it's for a fresh smoothie after a workout, a gift for their son or booking concert tickets - VISA makes it all easy and uncomplicated.

With his interpretation, Justin primarily proves how the credit card succeeds in connecting people. The payment process simply runs alongside and straightforward - simply with the help of the smartphone. This creates friends and leaves more time for encounters, fun and spontaneity.

The spot convinces with a real and authentic look, lensed by Björn Knechtel, which does not leave the viewer in doubt to make his future payments with VISA as well.