Video Meeting Platform Whereby Banishes Call Nightmares in First Brand Campaign
Whereby, the Norwegian video meeting challenger and one of Europe’s fastest-growing startups, has today launched its first ever above-the-line brand campaign entitled ‘Where better meetings happen’.
Directed by Jeffrey Max and created by Lucky Generals, the 30-second advert focuses on the pain points of remote working, the creative features a man being increasingly tormented by video conferencing technical issues becoming trapped in a nightmarish world, where the errors of the video meetings manifest as physical nightmares.
The ad pokes fun at the now all-too-common frustrations people are used to experiencing with video calls, from glitchy backgrounds to being stuck on mute. Whereby’s vision is to give people freedom to live and work where they thrive, enabling teams around the world to enjoy better meetings.
The campaign will run online, on channels such as LinkedIn, YouTube and WeTransfer in the UK and US.
On the campaign, Whereby’s CMO, Ryan Bonnici, said: “We’ve all been through some horrendous video calls in the past year. This advert is a fun way of triggering some of those challenges and showing users that there is a better way. Whereby’s entire ethos is to build trust and humanise meetings – even if they take place behind a screen. Video meetings need to be seen more than just a means to an end.”
“The concept of “Where better meetings happen” encapsulates our brand and product. It’s fun, cheeky and holds a mirror up to those things we might accept but really shouldn’t. Flexible working is rightly here to stay and we’re proud to make life a little bit easier for millions across the globe.”
Andy Nairn, founding partner at Lucky Generals, added: “The film mirrors the traumatising everyday horrors we’ve all experienced in video meetings, from minor glitches to complete technical meltdowns that leave us frustrated and ever so slightly sweaty. At those times we’ve all wished we had a secret door to save us from the nightmare.”
