Video Disclaimers Meet Reality in Quirky Campaign for Streaming Service Videoland

Creative agency Selmore and production house Czar Amsterdam joined forces to create a fun campaign for streaming platform Videoland. Directed by Jonathan Herman, known for his exceptional cinematic humour, the campaign takes an unusual and inventive approach to communicate Videoland's brand offerings. 

Consisting of three distinct commercials, ‘Streaming Out Loud’ humorously illustrates the potential and entertainingly exaggerated side effects of indulging in streaming. The first commercial, now live, features a woman calmly shrugging off an extravagant and wildly creative marriage proposal. The underlying implication is that the offerings on Videoland have set the bar incredibly high, leading her to nonchalantly dismiss the grand gesture. With Jonathan Herman's signature cinematic humour, the commercial conveys how enjoying Videoland too much can come with some side effects, a twist that captures the brand's playful character.  

The subsequent two commercials of this campaign are set to be unveiled later in the year, promising further hilarity and innovative storytelling.