Victorian Road Safety Launch New Brand and Resource Hub with Hardhat
Road Safety Education Victoria (RSEV) is a collaboration between the Victorian Government Road Safety Partners – the Transport Accident Commission (TAC), the Department of Transport, Victoria Police and Public Transport Victoria. The new RSEV partnership website, designed by Hardhat and launched this year, brings together collective road safety expertise and provides trusted, evidence-based resources that are free for all.
The new brand and website reflect RSEV’s strategic approach to delivering best practice education programs aimed at educators, parents and carers, students, young drivers, and the general community to prevent road trauma.
The website provides more centralised access to evidence-based road safety education programs and tools including detailed lesson plans. The addition of a natural language form along with intuitive categorisation and filtering for each audience group streamlines access to the right resources in seconds.
The initiative is one of the key actions in Victoria’s Road Safety Strategy 2021-2030, committed to the target of eliminating death and reducing serious injury from our roads by 2050.
Reece Ryan, executive creative director, experience at Hardhat said: “Like the chevrons on a highway, our fresh identity provides clear brand guidance and design direction, helping to align multiple organisations under a new umbrella name. Scalable visual way-finding allows educators to quickly browse, bookmark and download the road safety education resources they need with ease.”
Anne Harris, director behaviour, community and education at TAC said: “We love working with an agency that deeply understands the purpose behind our mission and why we strive to educate the next generation on important road safety issues. We’re confident that this new hub will make accessing trusted road safety education resources a breeze for schools and education providers.”
The Road Safety Education Victoria website is part of a series of projects with Hardhat and TAC that are contributing to improving road safety education in Victoria.
Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.
