Victorian Plumbing Award Creative Account to Leo Burnett

Victorian Plumbing has appointed Leo Burnett as its first ever lead creative agency. 

Leo Burnett will partner with the bathroom retailer on brand positioning, creative platforms and all upcoming creative campaigns, with the first due to go live before the end of the year.

Victorian Plumbing awarded the account to Leo Burnett without a creative pitch, following discussions with several other agencies.

Leo Burnett is the first creative agency to work with Victorian Plumbing. Previously all creative was produced in-house, with Laurence Llewelyn Bowen starring in several of their recent TV adverts.

Joe Pascoe, CMO at Victorian Plumbing, said, “We were attracted to Leo Burnett because the work they make appeals to the masses, which is exactly what we want from our creative agency. We can’t wait to get started.”

Carly Avener, managing director at Leo Burnett, said, “As the UK’s largest bathroom retailer, Victorian Plumbing are well-placed to become the destination for your dream bathroom. This ambition perfectly aligns with Leo’s signature populist creativity. We’re excited to work with them to define their positioning and develop standout creative, rooted in an emotional insight.”