Victims Of Sexual Abuse Share Their Stories For The Royal Commission

In January 2013, Her Excellency Quentin Bryce, the then Governor-General of the Commonwealth of Australia appointed a Royal Commission to investigate responses to child sexual abuse in Australian institutions. 

In order to provide Australians with information about its role and purpose, the Royal Commission into Institutional Responses to Child Sexual Abuse has launched a national, integrated advertising campaign that aims to inform those who have experienced child sexual abuse within an institution of how to tell their story.

The campaign created by BMF entitled “Share your Story,” is based on the strategic insight that ‘every story brings progress closer’ and addresses the challenge survivors may face in speaking about their experiences. 

With a call to action at its heart, the integrated campaign includes: print campaign, radio ads, digital displays and a website.

“Share your Story” marks the first communications campaign BMF has developed for the Royal Commission following a competitive pitch process that took place in December.

Credits

Creative Director: Justin Ruben

Art Director: Rita Stern, Bradley Averill

Copywriter: Lucy Kough, Katie Moore

Planning: Andy Wray

Managing Partner: Stephen McCardle

Head of Account Management: Lisa Ramsey

Group Account Director: Belinda Hall

Digital Creative Team: Rita Stern, Lucy Kough, Matthew Hughes

Technical Director: Mark Ellis

Executive Digital Producer: Jo Cooper

Digital Producer: Brian Nicholson

Experience Architect: Peta Bellamy

Technical Lead Developer: Sam Power

Agency Print Producer: Jane Gower

Art Buyer: Basir Salley

Photographer: Andreas Smetana

Radio Producer: Katie Harper