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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Velocity Gets Ballsy for FCB Cape Town's Latest Savanna Cider Ad

25/11/2015
Production Company
Cape Town, South Africa
153
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Greg Gray directs tense Mexican standoff in new spot

Remaining true to the ballsy attitude intrinsic to Savanna, Velocity’s Greg Gray and FCB Cape Town take the brand in an exciting new direction. 

An employee at an office party has the apples to challenge his boss to a duel for the very last cocktail sausage. After a tense Mexican standoff, the young upstart beats his boss to the draw, snatching the cocktail sausage from right under his nose. 

Greg’s signature crafting is once again evident in the heightened cinematic language used to convey the story, resulting in a funny, memorable film that boldly announces Savanna’s new positioning.

Savanna’s got apples. Have you?


Credits
Brand
Agency / Creative
Production
Editorial
Music / Sound