Veetee Foods Ltd Selects The Social Shepherd to Lead Organic Social in the UK and US

After a competitive pitch process, Veetee has appointed UK-based social media agency The Social Shepherd as their social agency for the UK and US markets, with big ambitions to grow their share of the market in the rice category.

The Social Shepherd has been chosen to elevate Veetee’s organic social presence, grow their online community, and lay the groundwork for paid and influencer activity in the near future.

Katie Chandler, senior social media director at The Social Shepherd, commented, “We’re incredibly excited to partner with Veetee to build a bold, culturally tuned-in social presence that truly stands out. In a space where competitors tend to play it safe, Veetee has the unique opportunity to lead with personality, playfulness, and real flavour.

And that’s what we do best! Crafting social strategies that cut through the noise and drive real growth. We can’t wait to be part of Veetee’s journey.”

The Social Shepherd will initially focus on organic social, with plans to expand into paid media, influencer partnerships, and creative production as the relationship grows.

Tanmay Arora, head of marketing at Veetee Foods Ltd, said, “At Veetee, we believe food should be bold, real and inclusive—and that’s exactly the energy we’re bringing to our social presence.

Partnering with The Social Shepherd is an exciting step in reimagining how we show up online—sharing stories that celebrate flavour, spark curiosity and build meaningful connections with everyday eaters across the UK and US.

This collaboration marks an exciting step in our journey to make mealtimes ping with personality and purpose.”