VCCP Singapore Welcomes Award-Winning Strategic Leader Ismail Jooma
VCCP Singapore is thrilled to announce the appointment of Ismail Jooma as head of planning, APAC. With a distinguished career guiding multiple teams across various continents, Ismail brings a wealth of experience and a dynamic perspective on Asian culture and trends.
With a background in visual communication and a master’s degree in communication strategy, Ismail prides himself on operating at the intersection of brand and customer experience. His professional journey has taken him across a range of network agencies including Ogilvy and TBWA, most recently VMLY&R Singapore, where he was head of strategy. In addition, Ismail was previously chief strategy officer at the globally awarded independent agency Brave Group in South Africa.
His career portfolio has spanned various industries, including technology (Apple, MTN), automotive (Hyundai), FMCG (Coca-Cola and Colgate), broadcast (DStv Africa, SuperSport), banking (HSBC, Standard Chartered), quick-serve restaurants (KFC, Nando’s) and fashion retail (Nike, Edgars).
With a design-thinking led approach to brand challenges, Ismail is skilled at crafting strategies that inspire rich creative ideas that drive business results. Most recently Ismail led communications strategy for Apple across APAC and designed customer experience strategies for clients at Accenture Song Singapore, showcasing his exceptional capabilities and innovative thinking.
“I’m incredibly excited to be joining an agency with a rich planning culture, one that truly places strategy at the heart of everything it does. Katya and the team are building something special here and I’m keen to bring VCCP’s challenger spirit to more ground-breaking work for our clients across the region,” Ismail said.
Katya Obolensky, managing director of VCCP Singapore, added, “We could not be more delighted to have Ismail join our leadership team as we continue to strengthen our VCCP offering in Singapore. His wealth of experience, sharp intellect and dynamic approach to problem solving will augment our ability to challenge the categories our clients operate in”.
Ismail’s arrival as head of planning now solidifies the leadership structure at VCCP Singapore with the recent arrival of Katya Obolensky as managing director and Mark Teal as chief marketing officer under the continued creative leadership of Andrew Hook as executive creative director.
