VaynerMedia EMEA and Amplify Deliver Revolut’s Exclusive Customer Event Headlined by Charli XCX

VaynerMedia EMEA is working with global financial technology company, Revolut, and global creative agency, Amplify, to deliver ‘The Revolutionaries’: a two-day event celebrating Revolut’s upcoming 50m customer milestone. 

Celebrating figures who have challenged norms and pushed boundaries, The Revolutionaries will feature a headline performance from Charli XCX and an interactive session with Revolut founder, Nik Storonsky and entrepreneur, Steven Bartlett.

Hosted at London’s Outernet on 22nd-23rd November, it will give attendees access to the biggest names in music, fashion, sport, gaming, travel, entertainment and business. Immersive experiences will delve into the worlds of the revolutionary artists and a broadcast stream ensures no one has to miss out.

VaynerMedia EMEA was appointed following a competitive pitch process to create a brand platform to celebrate the huge milestone of reaching 50 million customers.

The work involved developing the event strategy alongside Revolut and Amplify, as well as an integrated role regarding social media content, strategy and media placement. VaynerMedia EMEA secured huge artists and change-makers - from Charli XCX and Stephen Barlett to Sophie Tea, Billy Monger, Drew Binsky, TenZ, The Dare, and Sophie De Oliveira Barata, who will feature in both the comms as well as perform at the event itself. 

The work will feature on Facebook, Instagram, TikTok, X (formerly Twitter), YouTube as well as OOH sites across London. Influencers working on the event will also boost awareness by sharing content via their own social media handles.

Daisy Domenghini, managing director at VaynerMedia EMEA, said, “Working with a progressive brand such as Revolut requires innovative partners like Amplify. What we’ve created is a blend of everyone’s expertise and a real landmark for the brand. 

Our work started with providing a deep understanding of relevant audiences and, based on those cohorts, led to our role delivering the right talent and social media content. 

It shows our credentials working on integrated, 360 campaigns that use what we call ‘surround sound’ comms - maximising every moment on social platforms to ensure the most impact with audiences. It’s going to be a special two days.”

Ed Hallam, innovation creative director at Amplify, said, "The collaboration between Revolut, VaynerMedia and Amplify is a perfect combination. The Outernet has given us an incredible canvas for creativity, harnessing the power of their technology for an epic two-day district-wide takeover that really transforms the landmark into a beacon for our Revolutionaries. Our approach has focused on the incredible talent, bringing their stories and creativity to life for audiences in the room and at home, creating a spectacle that we're incredibly proud of and can't wait for people to experience."

Antoine Le Nel, chief growth and marketing officer at Revolut, said, “Reaching 50 million customers doesn’t happen overnight - it’s about challenging the status quo, driving innovation and constantly rethinking what’s possible. We want to mark this moment to say ‘thank you’ to all our customers who have joined this journey and celebrate them by doing something that’s truly unprecedented. 

“Putting our customers at the heart and centre, we are bringing together revolutionary thinkers and leaders who are transforming their industries, to create a unique opportunity to connect with the visionaries shaping our future. This is more than just a celebration - it’s a bold new way to interact and engage with our customers.” 

As a celebration of Revolut’s upcoming milestone, tickets will be available exclusively to new and existing Revolut customers on 6th November. For those that aren’t able to get tickets, or are unlucky in the ballot, the event will be broadcast across YouTube and other streaming platforms.