Vauxhall Motors Pays Homage to Classic Diet Coke Campaign With Playful Astra Spot
Vauxhall Motors has launched its latest marketing campaign for the all-new Astra, highlighting how much ‘lighter’ in emissions the new model is.
Set to Etta James’ ‘I Just Want To Make Love To You’ single, the new Astra campaign pays homage to the original 1995 ‘Diet Coke Break’ advert following a group of office workers as they announce ’break time’ and gather at the window in anticipation.
Their attention is captured, as their eyes follow a new Astra driving around and seductively splashing through puddles, before coming to a stop under a billboard stating ‘New Astra Light, Drinks Less Fuel’.
The messaging within the campaign hones in on the needs of modern-day consumers and highlights what really matters to the drivers of today; cutting fuel consumption, reducing emissions and lowering running costs.
Spanning TV, video-on-demand, digital and social media, the film launches today (11 November) in a TV debut during Coronation Street.
Patrick Fourniol, Marketing Director, Vauxhall Motors, says, “The original ‘Diet Coke Break’ advert was truly iconic at the time but, almost 20 years on, we felt the ‘object of affection’ needed a bit of an update.
“As Diet Coke did for Coca Cola, we’re offering consumers a vehicle that has impressive technology, intuitive features, and is still as eye-catching as ever, but with class-leading fuel consumption and CO2 emissions.”
Packed with innovative tech, the new Astra is the most efficient model yet, slashing carbon emissions by up to 21%* compared to previous models. Features including its IntelliLux LED Matrix Lights and 3D radiator grille help to reduce CO2 emissions and makes it one of the most fuel efficient cars in its class.
You can check out the ad below:
Agency Producer: Bebe Kiffin
Production Director: Charlotte Hopkins
Executive Creative Director: Nick Cooper
Copywriter: James O’Connor
Art Director: Donna Baitey
Production Company: Partizan
Director: Peter Carstairs
DOP: Dan Holland
Production Co Producer: Emily Crofton
Editor: Julian Tranquille
Editors: Cut & Run
Sound Studio: Machine
Media Agency: Mediacom
Category: Automotive , Cars