Valspar and MONO Target Those Experiencing Paint Decision Paralysis in Latest Campaign

Minneapolis-based creative agency MONO shares latest campaign, ‘Made for More,’ for industry-leading paint and coatings brand Valspar that targets DIY enthusiasts of all ages, specifically those experiencing paint decision paralysis. 

Picking the right paint colour for your walls is no simple task considering that even white has thousands of shades. The average person takes roughly one hundred days to lock down a paint colour and finish a project, and 71% of consumers need confidence in a colour choice before starting a project. For Valspar, getting paint chips into the hands of the consumers (through its free paint chip delivery service) is key to driving consumer experimentation and, ultimately, preference for the brand and its breadth of products. 

Nothing is more intimidating than choosing the right paint colour, and with so many colours to choose from, picking the right one is often a daunting task. Consumers want confidence that they are making the right colour decision. The ‘Made for More’ campaign, which includes broadcast and social media videos, brings Valspar paint colours to life in a unique, memorable, and humorous way using paint names as a jumping off point. It’s not beige but Classic Khaki, not blue, but Pool Party. The campaign envisions what would happen if these paint colour names manifested themselves in fun and unexpected ways to help DIYers find the perfect one.