Vain Vikings Battle for Snaps in Ad for Swiss Photo Book Brand

ifolor, Switzerland’s leading provider of personalised photo books, has taken an unusual approach to remind us that our greatest moments can live forever within the pages of their beautifully printed books.

Created by Walker Zurich, this left-field 60 second TV ad joins a bloody skirmish between two gangs of Viking re-enactors. However, swords give way to selfie-sticks and cameras as the warriors are more concerned with posing mid-battle for a quick selfie than they are with defeating each other. 

The comedic action was directed by Knucklehead’s Ben Gregor and written by Roger Beckett.