US-Based Ora Appoints Motion Sickness as Global Agency of Record

Ora’s innovative, plant-based nutrition products have built a strong reputation globally with their unique sourcing of powerful ingredients, incredible taste, and market-leading testing/quality standards. The brand has even caught the eyes of Hailey Bieber, PopSugar and Shark Tank. After some solid years of growth, founders Will & Erica started searching for an agency to take their brand to the next level.

“We were hooked on Motion Sickness after hearing rave reviews from friends in New Zealand who had seen their work up close. But what really melted our hearts was their butter sculpture ad for Big Save. That was impossible to ignore. When we dug into their portfolio, it was love at first sight for our entire team. The unique and memorable creative, combined with their strategic approach, made it clear that Motion Sickness was the perfect match for our brand," said Ora founder, Will Smelko

Erica says Motion Sickness’ bold strategic and creative approach to getting brands noticed attracted them to the agency.

“Our ambitions are sky-high. We want to grow our sales like a rocket ship and leave a lasting legacy that shakes up a multi-billion-dollar industry. We have stories to tell, and we’re not holding back—our goal is to educate, inspire, entertain, and communicate in a way that’s anything but boring. Motion Sickness gets it, and we know they’ll help us create a brand that stands out from the noise. We want to disrupt an industry filled with fluff and false promises and bring substance, humor, and a whole lot of life back into it," added, Ora founder, Erica Bryers

The win continues to bolster the agency's recent run of new client growth and recognition. 

“This is our first American-based lead agency role, and we can't wait to take on the scale of the US (and beyond) with a brand like Ora. The supplement market is very crowded, particularly in the States, so we will be taking a bold approach in helping this brand achieve global domination. To be honest, I was immediately jealous when they revealed they made it onto Shark Tank - a failed boyhood dream of mine. We might not be good enough to make it onto the show ourselves, but we're happy to be making ads for someone who has," said Sam Stuchbury, executive creative director at Motion Sickness

The chemistry fit also was important to the agency.

“The first meeting with potential new clients is always telling. You either leave thinking, 'This is going to be hard work,' or 'This is going to be hard work, and really fun.' It was the latter. Erica and Will are very smart people, and we could already feel the collaboration after the first few minutes of our creds meeting. Brand strategy and some identity work had already begun, and we can’t wait to start making something special," Sam added. 

The agency plans to launch brand work for Ora globally later in the year, kicking off a long term partnership.