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U.S. Bank Is There for Every Moment in Campaign from McCann Detroit


U.S. Bank banker Alex helps customers make the most of their money

U.S. Bank Is There for Every Moment in Campaign from McCann Detroit

Are you planning some home renovations this year? Is your brother and his five dogs moving into your basement? Does your small business need a new piece of equipment right away? Don't sweat it. These are all occasions U.S. Bank can help out with. In fact, moments like these are exactly what the U.S. Bank is for. 

U.S. Bank is launching ‘That’s What U.S. Bank Is For’ in a digital first campaign that flexes across all consumer touch points to drive awareness and consideration for its consumer and business banking products. In an environment where banks can be perceived as just a place to store money, this creative shows how U.S. Bank is a different, more hands-on kind of bank. 

Its investment in people, products, and digital tools and personalisation can help people find the courage to reach higher, push farther, and dream bigger – to thrive.

This new work created in partnership with McCann Detroit, continues to feature our U.S. Bank banker, Alex, who brings warmth, humanity, and humour to show that no matter where you’re going, U.S. Bank will help you get there, together.

‘That’s What U.S. Bank Is For’ will run across TV, social, digital and terrestrial radio beginning April 20th.


Agency / Creative
Post Production / VFX
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Genres: People, Comedy, Dialogue

Categories: Finance, Banking

MRM Detroit, Wed, 20 Apr 2022 13:45:01 GMT