Kate Tancred Named Honouree in AdExchanger and AdMonsters’ Top Women in Media and Ad Tech Awards

Kate Tancred, CEO and founder of Untold Fable, has been named an honoree in AdExchanger and AdMonsters’ prestigious 2025 Top Women in Media and Ad Tech awards list. 

Kate has been recognised in the Changemakers category, which celebrates women who have successfully transformed their companies, or the industry at large, for the better.

Kate launched Untold Fable, a tech-powered production company on a mission to drive greater diversity, equity and inclusion within advertising, in 2021. Since its inception, the company has grown into a global force, working with leading brands like Nike, L’Oréal, the BBC and Bumble to deliver authentic, culturally resonant content. 

The Top Women in Media & Ad Tech Awards honour trailblazing women who at every stage of their careers are making significant contributions to the digital media and advertising technology sectors.

Untold Fable harnesses the power of a global network of 5,000+ filmmakers across more than 100 countries, enabling brands and agencies to craft compelling stories while ensuring representation behind the scenes. Its proprietary technology also enables brands and agencies to track production crew diversity – ensuring measurable and meaningful progress toward DE&I goals.

“Being named among such an inspiring group of women is truly an honor,” said Kate. “This recognition is a reflection of the amazing team at Untold Fable and our shared commitment to transforming the industry through inclusive, impactful storytelling. Our work is far from done, and I’m excited about what lies ahead.”

From fast-turnaround social content to large-scale productions, Untold Fable’s work is reshaping the production landscape – placing diverse voices at the forefront of modern storytelling.

Untold Fable also recently launched Authored, a first-of-its-kind licensing platform built to address the industry’s long-standing challenges with DE&I stock imagery and generic editorial content. Authored empowers brands to discover original, culturally rooted imagery and video, helping them connect with audiences in a more meaningful and representative way.

Kate, along with all of this year’s other nominees, will be recognised live on stage on June 5 at the 2025 Top Women in Media & Ad Tech Gala, in New York. The full list of honourees is available here.

For more information on Untold Fable, email hello@untoldfable.com