Untie Nots Set to Transform Loyalty Programme for Largest Supermarket Chain in Singapore

Singapore's largest supermarket chain FairPrice has selected Untie Nots to deliver loyalty challenges within its existing Linkpoints loyalty programme. The deal was introduced via Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services.

Untie Nots, the personalised promotions business was acquired by Eagle Eye in January 2023, and secured the multi-year contract with NTUC FairPrice Co-Operative Ltd (FairPrice), a subsidiary of the FairPrice Group (FPG), Singapore's largest retailer. 

This is the first win for the Group in Singapore, demonstrating the benefit to Untie Nots of Eagle Eye's international marketing reach, and the speed of the sales cycle for the Untie Nots offering.

The benefits of the loyalty solution

The Untie Nots Challenges platform will enable FPG to offer its customers highly personalised, gamified promotions at scale and to expand its digital customer base. Currently, more than one million users open the FPG app every month, and the FPG app has recorded a 100 per cent year-on-year growth in its digitally connected customers since the first quarter of 2022. 

The multi-year contract covers FPG's entire digital ecosystem of grocery, convenience, and food courts across Singapore, totalling over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores. FPG customers will be able to benefit from hyper personalised offers from early Q3 2023.

Eagle Eye's international expansion

This new contract is testimony to the benefit of Eagle Eye's investment into international expansion and the initial marketing activities being carried out with Untie Nots, which are building a promising international sales pipeline.

Tim Mason, CEO of Eagle Eye, said: "We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition, confirming our view that Untie Nots' AI-powered challenges solution will resonate with retailers globally. With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases."

Zyed Jamoussi & Cédric Chéreau, Untie Nots' Group Managing Directors commented: "We're excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye's international presence."