Unlocking Exponential Growth through Breaking Stereotypes and Optimising Creative and Media

Discover how Riviera Travel achieved 37% revenue increase despite a 25% lower marketing budget by redefining travel for older adventurers.

As a leading provider of high-quality escorted tours and cruises, Riviera Travel faced the daunting challenge of standing out in a fiercely competitive industry.

In this session, Sarah Fowler, marketing director of Riviera Travel will be sharing how through a strategic brand transformation and innovative media initiatives, they not only met ambitious growth targets but exceeded expectations, charting a new course for success.

What you will learn:

• How to craft your story for boomers
• Clever production tactics to save time and money
• Media planning to get the best results out of creative

On the panel:

• Sarah Fowler - marketing director, Riviera Travel
• Tim Clyde - co founder, Kitchen
• Dom Randle - director, Running Total Media
• Vaila Robertson - head of strategy, Kitchen (host)

• Date: 26th June
• Time: 09:30-10:30
• Location: Virtual 

Sign up here.