Unlocking Exponential Growth through Breaking Stereotypes and Optimising Creative and Media
Discover how Riviera Travel achieved 37% revenue increase despite a 25% lower marketing budget by redefining travel for older adventurers.
As a leading provider of high-quality escorted tours and cruises, Riviera Travel faced the daunting challenge of standing out in a fiercely competitive industry.
In this session, Sarah Fowler, marketing director of Riviera Travel will be sharing how through a strategic brand transformation and innovative media initiatives, they not only met ambitious growth targets but exceeded expectations, charting a new course for success.
What you will learn:
- How to craft your story for boomers
- Clever production tactics to save time and money
- Media planning to get the best results out of creative
On the panel:
- Sarah Fowler - marketing director, Riviera Travel
- Tim Clyde - co founder, Kitchen
- Dom Randle - director, Running Total Media
- Vaila Robertson - head of strategy, Kitchen (host)
- Date: 26th June
- Time: 09:30-10:30
- Location: Virtual
Sign up here.
