Tue, 06 Sep 2022 20:41:21 GMT
Unlisted, in collaboration with renowned animation director Julian Frost and Orphan have teamed with the Children’s Cancer Institute Australia (CCIA) for a very just cause - CCIA’s newest advertising campaign: A Life Should Be Long.
The compelling campaign was created to coincide with Childhood Cancer Awareness Month and is devoted to challenging the ways in which cancer is typically communicated to the public, through the use of a heart-warming 2D-animated film, as narrated by a little boy. The audience learns of this boy’s dreams for the future – a future full of adventure, fantastical stories and experiences that he hopes he will survive to fulfill, but which are threatened by his cancer diagnosis.
However, this is no child’s story. The sad fact is that cancer cuts life short for hundreds of children in Australia every year - three per week - before they’ve even had the chance to make their mark on the world. And for those children who do survive, 70% are left to live a life marred by the side effects of harsh cancer treatment and the toll it takes.
Indeed, it is a difficult subject matter to digest, but with Frost’s signature spirited illustrative style, this tale is reframed into a storybook narrative that aims to inspire. Says Frost of the film; “I hope we’ve captured a child’s-eye view of a kid’s future in a way that feels playful, sweet and genuinely childlike. Bringing you into a sick child’s inner world felt like it could frame donation as an act of hope, rather than despair. Plus, I got to draw a space-castle-pirate-ship which ridiculously few clients let me do.”
According to Unlisted executive producer, Graham Pryor; “As soon as we were approached by Orphan, it felt tremendously important for us to produce this film and for Julian to direct. He’s so uniquely imaginative, with a style that possesses a childlike and mature duality. I don’t think anyone can watch this spot and not feel some sort of promise.”
The new A Life Should be Long campaign will run into 2023 across TV, radio, print, billboards, and social media.