Unlisted and directing duo Gibbon joined forces with Melbourne Agency the Bureau to create a dynamic animated campaign for Gami Chicken.

The ‘Unmissable Chicken’ concept has been brought to life in eye-popping style by Gibbon, imbuing the film with their signature subversive humour and vibrant style.

Says Graham Pryor, Unlisted executive producer, “From the moment the brief landed, we knew this project would be a raucous good time and Gibbon certainly brought the party. Drawing inspiration from a raft of cultural icons, Gibbon crafted a cacophony of colour and visuals that are a real joy to watch. Gami Chicken and The Bureau were great collaborators who trusted us to bring this character to life. A cheeky hero that embodies everything that the brand stands for – great chicken with an attitude!”

The Unmissable Chicken can be seen and heard throughout Australian cities on digital, outdoor and radio, and can be enjoyed in Gami stores nationwide.