UNLIMITED and Pablo Land Major Department for Business & Trade Contract

Image credit: Marcin Nowak via Unsplash

Following a competitive pitch, the Department for Business & Trade has appointed UNLIMITED & Pablo to be its creative agency partner for its UK business. The consortium saw off tough competition from numerous agencies to land the substantial contract.

Effective immediately, the agency consortium will be responsible for all creative work aimed at getting small and medium enterprises (SMEs) from across the UK to grow by exporting. The current campaign is “Made In the UK. Sold to the World.”

The contract will run for two years, with an option to extend for a further two.

All work will be underpinned by UNLIMITED’s Human Understanding Lab, which will play a pivotal role in using behavioural and data science to enable the Department for Business & Trade to better understand and communicate with audiences with the potential to export.

This is the latest of many government appointments for UNLIMITED & Pablo. They were appointed by The Metropolitan Police last in February, adding to a growing portfolio of public sector clients including the Cabinet Office, HMRC, The Department for Science, Innovation & Technology and more. 

David Watson, deputy director of communication & marketing (head of marketing) at Department for Business & Trade said, "We were extremely impressed by the vigour and bright ideas that UNLIMITED & Pablo showed us at pitch. I’m certain they will bring fresh creativity to our national challenge of getting Britain exporting, and I’m looking forward to working with their team across all parts of our UK focused business”.

Tim Bonnet, president at UNLIMITED said, “The Department for Business & Trade is one of the driving forces of our economy, so to be enlisted to help accelerate growth is a massive honour. We can’t wait to get started on creating exciting behaviour change work that will ultimately benefit everyone in the UK. It's clear that our ability to fuse creativity, strategic thinking and science through our Human Understanding Lab is striking a chord with some of the country’s most important decision makers.”

TMW Unlimited will be working on strategy and creative and Nelson Bostock are supporting on PR.