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UNIQLO Jeans Releases 'Rock Around the Clock'

27/02/2018
Production Company
Tokyo, Japan
431
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Eiji Tanigawa directs ‘24h JEANS’, with La-La-Land’s Ari Robbins on Steadicam

In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\HAKUHODO, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.

Director Eiji on the project: “From when I first got the brief, I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together”.

The beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.

Brand
Agency / Creative
Production
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