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UNiDAYS Announce Program of Exclusive Brand Collaborations

18/02/2021
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Initiative launches with Missguided’s search for student fashion designers

To celebrate London Fashion Week, UNiDAYS, the world’s biggest student affinity network, has joined forces with top global fashion retailer Missguided, to offer a student fashion designer a dream break into the industry. The budding designer will win the opportunity to have one-to-one coaching and mentoring with a top Missguided designer, and the design will then be created and sold as a limited edition on the fashion platform. The winner will receive an 8% share of the net profits, a £1000 Missguided voucher, a UNiDAYS cash grant of £1000 and will feature in a UNiDAYS ad campaign.  

For those that don’t win UNiDAYS will host fashion industry orientated career advice, written by the Missguided designers and other experts. UNiDAYS is the leading student and GenZ marketing platform with a verified global audience of 13MM. UNiDAYS takes over 600 of the world’s biggest beauty, fashion, technology and wellness brands into the hearts and minds of tomorrow’s professionals, delivering engagement, loyalty and tangible business value. 

“Breaking into any industry is incredibly daunting, even in the best of times. UNiDAYS pledge to work with all our partners to facilitate opportunities for our 13 million student members wherever we can. Missguided’s student designer search is the start of a program of brand collaborations to offer what could be career defining moments and insight for our undiscovered talent. We call on brands wanting to meaningfully connect with GenZ to get in touch.” Viviane Paxinos, GM UNiDAYS.

Further UNiDAYS brand collaborations will be announced in due course. 

“Missguided love creative collaborations and we were thrilled to partner with UNiDAYS to offer this chance to the UK’s student population. London Fashion Week is the jewel of the industry crown and it felt the perfect moment to offer this chance to experience the fashion world first hand.” Zahiah Alawneh, head of design, Missguided. 

To qualify for the Missguided opportunity entrants must be a verified student and need to sign up for free to UNiDAYS. There will also be two runners up prizes of iPad Pro’s and pencils to help emerging designers develop their portfolios. 

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