UNICEF's Emotive Film Captures Little Miracles for World Children's Day

Unicef UK, the world’s largest children’s charity, has partnered with The Community London to launch an emotional brand advert for this year’s World Children’s Day (20th November). The film, titled ‘Miracles’, celebrates the feeling of hope and protection parents have for their children, but that right now, due to the coronavirus pandemic, a parents love will simply not be enough for millions of children around the world.

The film presents striking images of parents holding their newborn babies alongside singer-songwriter Ellie Goulding’s cover of ‘How Long Will I Love You’ to mark the charities’ second phase of its ‘Generation Covid’ appeal. As we head towards the end of 2020, Unicef UK has shifted its communications from talking about the direct impacts of Coronavirus, to now focusing on protecting the longer term futures of children in the aftermath of the pandemic.

The coronavirus pandemic is the biggest and most urgent global crisis children and families have faced since World War Two. Lives are being upended and support systems are being ripped away. UNICEF is working hard in countries all over the world to ensure that in spite of the pandemic, parents and children can continue to access vital health and support services, that ultimately are lifesaving. This new film encourages the UK public to come together for children globally, and take urgent action to help protect generation covid.

Mike Flynn, deputy executive director, Individual Giving, said: “On World Children’s Day, we want to engage people emotionally and emphasise the vital role that Unicef UK supporters play in helping millions of children around the world who are suffering or whose futures will be impacted as a result of the pandemic.

“We must lead a response that puts children first, or there will be a devastating and long-lasting impact on children’s lives right around the world. Unicef is here to protect, promote and uphold children’s rights in any circumstances, everywhere – that includes protecting them from the impacts of the pandemic today, and well into the future.”

Ryan Lietaer, managing director at The Community said: “If there is a patron saint of World Children’s Day, it’s definitely Unicef UK and the millions of kind hearted people who support them each and every day through generous donations. We wanted to do something really authentic to remind people how special children are around the world and to raise awareness that, especially this year, a lot of them need our help.” 

Unicef will launch the campaign for World Children’s Day in peak slots on Channel 4, including Gogglebox on Friday 20th November, as well as with the support of Unicef UK Ambassadors.