senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

UNICEF Shines Light on the Worst Humanitarian Crisis Since World War II

06/02/2017
Advertising Agency
Amsterdam, Netherlands
112
Share
180 Amsterdam implores urgent support for child refugees with the shared story of Harry and Ahmed

A powerful new film, presenting the stories of a young Syrian refugee and a World War II child refugee was released last week by UNICEF as an illustration of the challenges that refugee children continue to face.

The film, created by 180 Amsterdam, draws stark parallels between the experiences of Harry, a World War II child refugee and Ahmed, a young boy displaced by the conflict in Syria, highlighting the gravity of the refugee crisis facing the world today.

Urging viewers to support Syria’s refugee children, the film is part of UNICEF’s For Every Child campaign, a commitment to promoting the rights and improving the lives of the world’s most vulnerable children. 



Incorporating contemporary footage of Syrian refugee struggles, as well as historical footage from World War II, the online film launches globally across UNICEF’s YouTube page and social channels.

Paloma Escudero, UNICEF Director of Communications, said: “The needs of refugees have never been greater. Now, more than ever, they need our support. We hope that this video will serve as a reminder that behind the headlines are the stories of individual children. Not refugees, not migrants, but children, whose only hope is for safety, and the chance of a brighter future””

Al Moseley, President & CCO, 180 Amsterdam, commented: "It has been over seventy years since we have seen a humanitarian crisis of this magnitude. While some would rather ignore it we believe it should be top of the agenda and treated with the compassion, empathy and humanity it deserves. 180 is proud, once again, to partner with UNICEF to bring this story to the world.”

The shared story of Harry and Ahmed work is part of 180’s ongoing relationship with UNICEF, following on from the critically acclaimed Unfairy Tales, from 180 LA, which won the Grand Prix for Good at the 2016 Cannes Lions International Festival of Creativity.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from 180 Amsterdam
Working Together in Harmony
DHL x Coldplay
30/09/2024
20
0
Find Your Perfect Match
CeraVe
15/05/2024
37
0
Refugee LinkUp
Refugee Talent Hub
06/09/2023
655
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0