Unibet Appoints Karmarama as Lead Global Creative Agency
Global campaign set to launch in run up to UEFA Euro 2016
Karmarama has announced that Unibet, one of Europe’s largest online gambling operators, has chosen Karmarama to be its lead international creative agency.
In the run up to the UEFA Euro 2016 championships the agency will be launching a global ad campaign, highlighting the brand’s innovative live betting products, to run across the UK, Norway, Sweden, Denmark, Belgium and Australia. It has also been appointed to develop and produce the global content programme for Unibet, which is being shot across multiple markets with international sports talent. And, as well as all of this, it will be working with Unibet on its through the line communications and across the other brands in its global portfolio.
Alison Sams, Head of Brand at Unibet said: “Karmarama impressed us with their non-traditional approach and their pitch that really spoke to our ‘By players, for players’ ethos. They are a great team with a great attitude and we’re looking forward to working with them across our business.”
Jon Wilkins, executive chairman at Karmarama said: “Unibet focus on delivering amazing experiences for their customers and we’re thrilled to be working with them internationally.”
Sports and leisure