At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity.
And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.
Sebastian Muñoz, art director, DDB Chile.
My very first job in advertising was creating background visuals for events sponsored by a tobacco brand. I think I’ve seen only one implemented!
When I was studying graphic design, I had a friend who studied advertising, and I was always amazed by the way he told me ideas. So, when I had the opportunity to do my internship, I decided to go to an advertising agency, and it was the best decision I made.
Wow, there's a lot. But one of them is “Awaken the Phantom” and “Never Settle, Never Done” both are from Nike.
Reading: I'm currently not reading anything, but I have pending to read 20 more pages of Gospel of evil.
Watching: Ibai on twitch, Travel blog on YouTube, hunter x hunter and the last movie I saw was Pinoccio by Guillermo Del toro.
Listening: Feid (EL FERXOOO), Young Cister, Drake.
Being able to travel, photograph and eat in as many parts of the world as possible.