Unexpected Intros: Guillermo Cardona

At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. 

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. 

1. Name, Title, Office

Guillermo Cardona, brand leader DDB Medellín, Colombia.

2. Introduce yourself in three emojis.

Guillermo> ❤️🧠👏🏼

3. What was your very first job?

Guillermo> My first job was selling clothes in a brand store during the Christmas season.

4. How did you wind up in advertising?

Guillermo> I am the son of a craftsman, passionate about creating magic with his hands through wood. He inspired my artistic side and supported me in choosing creativity as a lifestyle.

5. Piece of creative that inspires you?

Guillermo> I am inspired by art, photography, and human expression. I don't have a particular advertising piece that inspires me, but I do have references such as Andy Warhol, John Lennon, Pablo Picasso, among others.

6. What are you currently reading, watching, and listening to?

Guillermo> I am not a lover of reading; I consume more audiovisual media that helps me entertain myself while being informed.

I'm watching Better Call Saul.

I love listening to movie soundtracks when I'm looking for concentration. My favourite song is The Brothers Mourn, from the movie The Godfather part 2.

7. What’s a goal/hope/dream of yours?

Guillermo> Leave a legacy in my son's life, just like my parents did with me.