Unexpected Intros: Carlos Alberto Correa Cano

At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. 

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. 

1. Name, Title, Office

Carlos Alberto Correa Cano, head of planning DDB Colombia.

2. Introduce yourself in three emojis. 

💙  👨‍👦👊

3. What was your very first job?

Community manager when no one (not even I) knew what a community manager was.

4. How did you wind up in advertising? 

I studied journalism but my curiosity led me to work in social media. A few years later, this same curiosity led me work in content strategy, brand planning, and shopper planning. And here I am, still curious to see what’s coming next.

5. Piece of creative that inspires you? 

A lot of music and the daily search for finding the perfect song to match the mood of the day.

6. What are you currently reading, watching, and listening to? 

I have just started reading 'The Simpsons and Philosophy,' I listen to every history podcast that comes my way, and I'm watching various shows on Netflix intermittently.

7. What’s a goal/hope/dream of yours?

To see my son become a great filmmaker and give me free movie tickets.