Unexpected Intros: Andrés Melan Bernal

At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. 

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. 

1. Name, Title, Office

Andrés Melan Bernal, brand and business lead at DDB Colombia

2. Introduce yourself in three emojis. 

🫀 ✈️ 🧘🏻‍♂️ 

3. What was your very first job? 

Key account

4. How did you wind up in advertising?

After going through a couple of university majors, my passion for advertising and graphic design led me to pursue a career in advertising, aiming to become part of a fantastic agency like the one I am currently in.

5. Piece of creative that inspires you? 

The first global campaign I took part in involved real children and aimed to promote sports to grow and become better persons each day.

6. What are you currently reading, watching, and listening to? 

The Healing Self:  – Deepack Chopra & Rudolph Tanzi. 

Anatomy of the Spirit – Caroline Myss

7. What’s a goal/hope/dream of yours?

I dream of being someone who can help others in multiples aspect of life, assisting people in healing physically and emotionally ways. I see Advertising as a path to reach out and support people who are looking to improve their lives.