UK DMA Partners with B2B Marketing Consultancy SEQUEBB

Today the UK Data & Marketing Association announces that its Institute of Data & Marketing (IDM) has agreed a new partnership with SEQUEBB, a strategic B2B marketing consultancy offering data-driven marketing and technology solutions to clients across Asia.

This partnership will enable SEQUEBB to expand their consultancy service proposition by providing businesses in Singapore with access to world-leading e-learning software and bespoke in-house training services.

The UK DMA is recognised as a global leader in the data and marketing industry with pioneering, customer-focused principles and learning platforms. As a proud member of The Global Alliance of Data-Driven Marketing Associations (GDMA) network, the UK DMA aims to help support organisations around the globe to deliver best practice in marketing.

“We are delighted that our collaboration with SEQUEBB will help to enhance their service offering to clients. Data and marketing professionals in Asia can now benefit from learning solutions that use creativity, data and marketing insights to improve the customer experience,” said Andy Dorling, general manager, the IDM.

“SEQUEBB, like the UK DMA, are practitioners of data-driven marketing and strive to build long-term, sustainable relationships with our clients. In line with client feedback and evolving market trends, we identified that an increasing number of businesses are eager to adopt a positive learning culture for employees,” said Tim Webb, Managing Director, SEQUEBB Pte. Ltd. “This partnership will ensure we are able to enhance our internationally renowned consultancy services by equipping clients with the learning tools and capabilities required to flourish in a global digital economy that is increasingly influenced by technology.”

The new bespoke e-learning and in-house learning solutions will help SEQUEBB’s clients to not only become more self-sufficient in terms of their training capabilities, but their employees will understand how to best use the latest technology and data insights to deliver more value to their customers.

Dorling summarised: “The IDM is a social enterprise dedicated to raising professional standards in data and marketing. Our aim is to equip businesses, and their marketers, with the latest skills and best practice through learning material curated by the very best in the industry. We look forward to creating further opportunities for the IDM to offer our expertise to help advance the careers of future generations across the globe.”