UGG Brings Big Spring Energy to Global Campaign

Embracing joy, renewal, vibrancy, and warmth, Southern California-based global lifestyle brand UGG (a division of Deckers Brands) and forward-thinking youth culture agency Young Hero invite consumers to shine together and channel 'Big Spring Energy' in the UGG Spring/Summer 2025 global campaign.

Further proving the brand as a year-round brand, UGG reimagined its heritage icons everyone knows and loves for warmer weather in the latest offering. The Sun Logo Shape, a vital brand code, remains front and centre in the collection. Paying homage to its California origin, the Sun Logo Shape symbolises the brand’s key pillars of connection, community, and comfort. This spring, the Sun Logo touches on the light, warmth, and renewal of the season. When everyone has the freedom to express themselves, everyone shines brighter together. 

“Our community inspires us to reimagine all we can be. We’re listening to our consumers by bringing our icons to the warm weather while maintaining the unmistakable feel of UGG. Building on how self-expression connects us this season, we’re spreading warmth and making our mark with this magnetic, effortless feeling that evokes ‘Big Spring Energy.’” said Carole Diarra, vice president of global marketing, UGG.

“‘Big Spring Energy’ celebrates the joyful feeling of possibility when we're wearing UGG -the magnetism in the air on the first day of spring or summer when you're together with friends, and it feels like anything can happen,” said Nick Panayotopoulos, partner and executive creator director, Young Hero.

The Spring/Summer 2025 collection features a variety of slip-ons, sneakers, and sandals that are Crafted To Shine. Through innovative product design, consumers feel empowered to take risks, grow, and shine as their brightest and truest selves.