Two New Hires at GSP NY

From left to right: Jamie Carreiro & Scott Hayes 

The New York City office of Goodby Silverstein & Partners has hired two creative leads.

 
Scott Hayes joins GSP NY as a senior copywriter. Hayes began his career at Wieden+Kennedy, where he worked on countless ESPN initiatives, including the iconic “This Is SportsCenter” campaign. While there, he also created award-winning work for Nike’s Jordan Brand, strengthening its presence as one of the top basketball-shoe brands in the world.
 

GSP NY also is bringing onboard Jamie Carreiro as director of innovation.
 

Jamie is a multimedia creative who draws upon a background in computer science and filmmaking to combine new technology with a traditional creative process. He’s conceived and produced projects for clients such as Delta, ESPN, Nike’s Jordan Brand, Heineken, Ghetto Film School, YouTube and Google. A proponent of maker/DIY culture, he creates custom software, electronic prototypes and interactive demos to support his work.
 

Previously, Jamie was a director/producer for Essence magazine’s in-house production company, Essence TV. Developing fashion, beauty, political and celebrity-based content, Jamie worked with many notable talents, including Bill Cosby, Samuel L. Jackson, Halle Berry and Ruby Dee. He frequently collaborates with electropop music duo MNDR, creating interactive video projections for their live performances and producing a variety of music videos and other content.