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Two Carts Apart Campaign Keeps Customers Safe Whilst Shopping

01/04/2020
Advertising Agency
Denver, USA
102
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Integer Group responded to the United Nations call to creatives for alternative public health messages during the coronavirus pandemic

The United Nations recently issued an open call to creatives around the globe to help in ‘translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere.’ 

To answer that call, a team from across the Integer Network has been working on a project to support retailers as they communicate social distancing guidelines in-store, helping to keep shoppers as safe as possible while gathering the essential goods they need. 

The result is the COVID-19 Retailer Tool Kit—a turnkey, print/post-ready tool kit featuring clear visual communication of a ‘Two Carts Apart’ guideline—that retailers around the globe are able to download.

The files are open, so may be customised for language and colour palette. And as they are able, Integer is also taking requests for custom colours and logo additions.

Integer is sharing this out with the hope that the tool kit will get utilised and will help to contribute to the critical effort of ‘flattening the curve’ on this pandemic.

Download the full kit here

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