senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

TWIX Is a Cookie in Disguise in Tongue in Cheek Spot

04/06/2024
Creative Agency
New York, USA
317
Share
Humorous ad from adam&eveDDB and Stink builds on the idea that TWIX is actually a cookie

Today, TWIX, proudly part of Mars, launched a humorous new ad in the US titled ‘Disguise.’ To highlight its connection to the cookie, the tongue-in-cheek campaign builds on the idea that TWIX is actually a cookie, cleverly disguised as a candy bar. 

Leveraging its distinctive flavour profile to appeal to gen z snackers, the new campaign communicates all the ways TWIX delivers delight through both its chewy and crunchy textures that hail it as both a cookie and candy bar. 

‘Disguise’ is available to be viewed across AV, FEP, OLV and socials including Snap, Meta and TikTok. 

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from adam&eveDDB NY
Hires, Wins & Business
Columbia Appoints Creative Agency adam&eveDDB
25/10/2024
97
0
ALL THEIR NEWS
Work from adam&eveDDB NY
No Time to Cook Tailgate
Eckrich Sausage
30/08/2024
24
0
National French Fry Day
McCain
11/07/2024
28
0
Rosie Starts a Career That's Built to Last
BlueForge Alliance
02/07/2024
37
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0