Twinings Australia is partnering with Leo
Burnett Sydney as it looks to take its brand to the next level following
a decade of sustained growth as the nation's market leading tea.
The
agency's latest new business win will see Leo's work on the strategic
development and evolution of the Twinings brand and delivery of creative
communications and activation strategies.
Says Pete Bosilkovski (left), CEO, Leo Burnett Sydney: "Twinings is the
undisputed leader in the Australian tea market. We are passionate about
the opportunity to work on a leading global iconic brand that is
instantly recognisable and much loved. It's an innovative, iconic brand
that is rich in history and we are excited to be partnering with
Twinings."
Says Gavin Vandeligt, marketing director, Twinings: "We wanted an agency partner who could challenge us and evolve our
communications platform to continue the strong growth momentum. Leo
Burnett Sydney has shown they can deliver the world-class creative and
strategic output and impact we are looking for."