Twerking Alter-egos in South African Condom Ad

Condom brand Lovers Plus is getting psychological with their new campaign from Johannesburg-based agency Joe Public. The playful spot, directed by Bouffant’s Marc Sidelsky, sees a couple playing mind games on a date. As they play coy, their alter egos sitting on their shoulders show what’s really on their mind.   

Lovers Plus directed by Marc Sidelsky from Bouffant on Vimeo.

Credits

Client / Product:    Lovers Plus
    
Title:    Lovers Plus
    
Length:    1' 30" TVC (Flighted) 1 x 40" TVC (Director's cut)
    
First Air Date:    5 October 2013
    
Country of Origin:    South Africa
    
Country of Broadcast:    South Africa
    
AGENCY INFO    
    
Agency & City:    Joe Public / Johannesburg
    
Executive Creative Director:    Xolisa Dyeshana
    
Senior Copywriter:    Claudette Storrar
    
Agency Producer:    Ayanda Tshabalala
    
Agency Art Director:    Wynand Botha
    
Copywriter:    Annette de Klerk
    
PRODUCTION INFO    
    
Production Company & City:    Bouffant / Johannesburg
    
Director:    Marc Sidelsky
    
Producer:    Chanelle Critchfield
    
Director of Photography:    Vicci Turpin
    
Production Art Director:    Gerhard van Zyl
    
POST PRODUCTION INFO    
    
Editor & Company:    Marcelle Mouton / DeepEnd Post
    
Visual Effects Company and person:    Sinister Studio / Christian van der Walt
    
Music Company/Composer/Sound:    Flighted commercial: Alun Richard from Cut n Paste
Music Company/Composer/Sound:    Director's edit: Myles & Ross from Hey Papa Legend
Post Production Online     Sinister Studio
    
Post Production Offline    Deep End Post