Twenty One Coffee Partners with The FireFlies Antipodes to Launch 'Feelgood Beans'
Specialty coffee roaster Twenty One has partnered with industry charity cycling initiative The FireFlies Antipodes
to launch 'Feelgood Coffee', and help raise urgently needed funding for
blood cancer research. All profits from every bag are donated to The Snowdome Foundation supporting its mission to find a cure for blood cancers Leukaemia, lymphoma and Myeloma.
The
FireFlies Antipodes are generously supported by industry partners AJF
Partnership, Blockhead, Campaign Brief, FINCH, Goodoil, Northside Local,
Panavision, RSA Films, Rumble Studios, Skin Grows Back, Song Zu,
Sweetshop, The Editors and Twenty One Coffee.
Twenty One
Coffee was born from two mates' combined love of cycling and coffee.
Thanks to co-founder James Bush's affiliation with The FireFlies
Antipodes, Feelgood Coffee has been created to continue raising money
and awareness when the team are out of the saddle.
Says Bush: "Coffee and cycling are synonymous so it felt like an obvious
idea to create a coffee specifically for the Fireflies. Also, raising
money is hard work, so we loved the idea that when you make a coffee
with Feelgood, you know you're making a difference."
Says Wilf
Sweetland, Sweetshop CEO and founder of The FireFlies Antipodes:
"Feelgood Coffee adds an important layer of fundraising to our efforts.
James and the team at Twenty One have been incredibly generous in
creating this partnership. Our aim is get Feelgood Coffee into every
agency and production company in Australia."
Says Grant
Rutherford, co-founder of The Snowdome Foundation: "Wilf and Sweetshop
are incredibly benevolent with their time and talent for Snowdome. And
that James at Twenty One Coffee is supporting beyond the Fireflies ride
itself with his fantastic brand is amazing. We are truly humbled."
For more info about their upcoming Tour: firefliesantipodes.com.
For further information about Snowdome Foundation: snowdome.org.au.
Creative: Grant Rutherford (The Monkeys) & Josh Stephens (AJF Partnership)
Photography: Lucas Brown @international_roast
Says Grant
Rutherford, co-founder of The Snowdome Foundation: "Wilf and Sweetshop
are incredibly benevolent with their time and talent for Snowdome. And
that James at Twenty One Coffee is supporting beyond the Fireflies ride
itself with his fantastic brand is amazing. We are truly humbled."Your daily coffee can now be a daily contribution to a good cause. That's something to Feelgood about. Order here at: twentyonecoffee.com.
For more info about their upcoming Tour: firefliesantipodes.com.
For further information about Snowdome Foundation: snowdome.org.au.
Creative: Grant Rutherford (The Monkeys) & Josh Stephens (AJF Partnership)
Photography: Lucas Brown @international_roast
