TV.FIT Appoints Fever to Run PR Programme in the UK
TV.FIT has appointed Fever to drive awareness of its online fitness streaming service and app in the UK.
The brief will see Fever, an UNLIMITED agency, develop and implement creative PR campaigns alongside activating a hard-working press office. The programme will target fitness, health, consumer and lifestyle media, alongside the business sections of broadcast, national and trade media with spokesperson opportunities. The remit will also involve leveraging the work of celebrity partnerships with a focus on programme content.
TV.FIT is a fitness subscription service offering access to over 150 guided workouts and wellbeing resources for £7.99 a month. The mission of the company is to provide a flexible fitness solution for all levels, allowing everyone to workout in their preferred environment and at their own pace.
David Weir, TV.FIT CEO and founder says: “At TV.FIT we aim to cater for all aspects of the fitness journey, from those who have yet to start to improve their fitness, to those who are already working on their fitness regime. In terms of the number of users, TV.FIT is aiming to become the world’s largest online provider of health and wellness by the end of 2020. With over 10 million followers and an average of 100 – 150 new members signing up each day, our service is going from strength to strength. Fever’s impressive credentials in the fitness and lifestyle space makes them ideally placed to support us in our continued growth.”
Lydia Turner, associate director at Fever says: “Fever has a strong track record of delivering compelling creative that get our clients noticed in the right way, at the right time. With a dramatic growth in the online fitness market in the past decade and technology enabling more flexibility and choice, TV.FIT is ideally placed to support more people on their fitness journey. We’re focused on delivering a standout PR programme to put the brand at the heart of the fitness news agenda and to aid an increase in app subscriptions.”
