Tullamore D.E.W Irish Whiskey, the world’s second largest Irish whiskey, has released its new TVC ad campaign. 

'Tullamore D.E.W. Anthems' is available in :15, :30, and :48 second spots, and are part of Tullamore D.E.W.’s overarching 'Unwavering Whiskey in a Crazy World' challenger advertising platform, which has become the brand’s biggest media investment in its 194-year history.

Feel like the world’s gone a little bit mad? Tullamore D.E.W agrees, and that’s why the authentic Irish-based whiskey took to the East Village in Manhattan to film the new spots with live musicians, all toasting with the smooth yet complex Tullamore D.E.W.. Providing a window into the refreshingly unwavering world of the brand’s hometown, Tullamore, Ireland, the 'Unwavering Whiskey in a Crazy World' campaign sets the humble and self-deprecating character of Tullamore D.E.W. loose on a culture that is constantly chasing trends, fetishizing the latest greatest, and obsessed with all things celebrity and influencer.

Combining several digital and social components, the campaign lives across various social media platforms, on-premise, radio and OOH including in social and digital extensions that will expand into the on-premise.