Try On Virtual Glasses with Snap and TWO SVGE

In a first for the Australian eyewear brand, TWO SVGE is harnessing the power of Augmented Reality (AR) to launch a new Dynamic Shoppable AR Lens on Snapchat. The Lens leverages Snap’s try-on feature which allows shoppers to see what they look like wearing the glasses from wherever they are and is designed to encourage virtual trial and conversion for their ICON sunglasses range. 

Consumers have the ability to swipe through multiple AR try-on experiences where they can see what various sunglasses from the collection look like on them, driving product consideration and brand awareness.

In another first for the brand, TWO SVGE is implementing Snapchat’s dynamic shoppable catalogue functionality, enabling users to swipe up immediately from the Lens and purchase their favourite pair. 

The AR campaign is running as part of a wider BAU presence on the platform and has meant that TWO SVGE has been able to develop an additional bespoke, product focused layer to their existing Snapchat marketing strategy, that is unique to the platform. 

The AR partnership with Snap means that as new models are released, TWO SVGE can develop and include the new products within their AR product carousel, with real-time catalogue integration. 

Alex Nolan from TWO SVGE commented on why they invested in Snapchat for this campaign: “As a pure ecommerce brand it's harder for users to garner a realistic perspective of the product until they've physically received it. AR emulates that in store try on experience giving TWO SVGE's customers that perspective and confidence in their shopping experience. We’ve broken the mould with this AR execution by allowing users to purchase immediately once they have virtually tried the product - without leaving Snapchat.” 

Haran Ramachandran, Head of Creative Strategy ANZ, Snap added: "TWO SVGE is taking full advantage of Snap’s creative AR features to bring their products to life for consumers, which is especially important for online retailers. AR Lenses are a fantastic top of funnel mechanic but through implementing a dynamic shoppable catalogue, the campaign can drive full funnel results."