Tru-Colour Products and LLC Embraces First Aid Diversity for BandAid Range
Tru-Colour Products, LLC welcomes Johnson & Johnson's BandAid brand to the diversity and inclusion market. What began as an adoptive dad’s chance to affirm and celebrate his son’s identity for who he was in 2014, developed and grew into Tru-Colour® Products, LLC: the brand standard for embracing Diversity In Healing. Tru-Colour believes in the beauty of the individual and exists to provide skin-tone shade bandages and kinesiology tape for everyone.
In 2018, Tru-Colour was made available in Target stores nationwide and has continued to strive towards making its brand accessible to all businesses and consumers; most recently expanding internationally to be available in Canada, Europe, Australia, and other areas around the world.
