Triple the Vote Initiative Launches to “Supercharge” Youth Vote in UK Election

A campaign launched today aims to boost voter turnout amongst young people at the election. Triple the Vote – launched by the Give An X Coalition – encourages young voters to mobilise three other voters. 

Triple the Vote is a simple concept backed by behavioural science. It targets people committed to vote and asks them to choose three people and encourage them to vote.

The campaign is being launched with a film written and directed by Abigail Wilson and produced by Park Pictures London. Set to the iconic track ‘Delta’ from British musical artists Mount Kimbie, the film tells the story of four young friends around the country hitting the group chat to share the daily frustrations that make up the life of a young person living in the UK today. Shot using multiple camera rigs in and around London last weekend, the film also includes a cameo from the director.

“I wanted to write something that reflects the types of discussions myself and friends are repeatedly having,” said UKMVA-winning writer-director Abigail Wilson. “Showing a group of mates from all over the UK battling some harsh realities right now felt real, and right for this. Triple the Vote is about encouraging people who share your values to show up for their beliefs by showing up at the polls on July 4. Voting is a privilege and indispensably important. I couldn’t not jump on this.” 

The film was pulled together within three weeks as part of a self-initiated development process by Park Pictures. 

“As a production company known for nurturing young talent, there was no question that we would support the Triple the Vote initiative.” said Simone Sebastian, head of talent and new business at Park Pictures. “The results of this year’s election will affect everyone in the UK, not to mention the talent we work with who are part of a demographic that has been most burdened by the outcomes of previous elections.”

“Park Pictures has a long standing history of supporting purpose-led causes and campaigns. Our thanks to our production partners at Trim, Rascal, Jinjo and Warp Publishing, without whom we would not have been able to make this happen. And our thanks to the Give An X Coalition for all their work to engage young people in this year’s election.” said Fran Thompson, managing director / executive producer, Park Pictures.

The campaign also includes artwork featuring the letter “X” from some of the UK’s leading artists. The Art to the Polls initiative includes Anish Kapoor, Chris Ofili, Axel Scheffler, Michael Craig-Martin, Danielle Brathwaite-Shirley, Violeta Sofia, Raafaye Ali Sheikh, Craig and Karl, Jon Burgerman, and Ken Nwadiogbu. You can see their work here.