Tripadvisor Encourages You to Explore, No Matter How Exotic the Destination

For the first time since 2022, Tripadvisor is returning to the world of brand-building creative campaigns. 

Tripadvisor has tapped the independent creative company SuperBloom House to create a new brand campaign that spotlights the sheer depth and breadth of first-hand travel advice on the site. 

Titled “We’ve Been There,” SuperBloom’s new work includes one 30-second spot and three 15-second hero spots that highlight how Tripadvisors billion+ global users can help travellers to dig deep into the countries, restaurants and experiences they want to explore - no matter how exotic the destination.

The three hero spots are inspired by different types of travellers, all with different travel needs; the solo traveller seeking solitude and serenity, the dad finding a way to surprise and delight his children, and the DINK (dual income, no kids) couple who finds themselves free to spend an entire day in an incredible performance-meetings-dining experience.

Using real reviews, real places and real traveller use cases, the campaign was produced in Portugal, capturing moments that are tailor-made for bucket list summer travel plans.

The spots were directed by Alice Gu, a member of SuperBloom’s Creative Collective (a global creative community and membership program designed for an unexpected breed of creative talent otherwise inaccessible to brands & marketers). 

In order to reach cord cutting audiences (AKA next gen travellers), the work will roll out across Netflix, Amazon, YouTube, META and Pinterest, as well as organic social channels, 

The work comes on the back of a competitive pitch held by Tripadvisor, which SuperBloom won thanks to its unique fusion of creative, entertainment and production expertise. 

The brand’s team was wowed by the SuperBloom’s unique ability to move from strategy and concept to execution at an unheard speed for traditional agencies. From pitch to launch, the entire project took just 10 weeks. 

The campaign is also the first work from SuperBloom’s new chief creative officer & partner Heather Pieske, who joined the company earlier this year from Vox Media where she was VP creative.

“We love this work because creating it was like the most memorable trip we’ve been on, one that had the makings of our best travel experiences: Thrills, action, unique characters, breakthrough insights, wild twists, turns, and incomparable creative firepower. Tripadvisor gives everyone access to an incredibly diverse, travel-obsessed community, so we can actually experience something unexpected. The era of the overly wanderlusted, sad sea of travel sameness is over.” said Heather Pieske, CCO/partner, SuperBloom House.