senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withTalent on LBB
Group745

Tribal Worldwide Secures Singapore Army Pitch

04/04/2023
100
Share
The agency will spearhead the Army Recruitment Centre’s creative output for the next three years

Tribal Worldwide Singapore (Tribal) has been appointed as the creative partner of the Singapore Army. The appointment follows a competitive pitch for a three-year contract with the Army Recruitment Centre (ARC) that concluded in October 2022.

Tribal is tasked to lead strategy, branding, digital, and integrated campaign management for ARC via its Total Experience (TX) suite of core consulting practices which blends customer (CX) and user experience (UX), data-led content, technology and behavioural science. 

Kai Qi Khoo, head of business, government at Tribal said, “It’s a huge win for the agency and we’re excited to have the opportunity to work alongside the biggest defence force in Singapore. We look forward to creating truly ground-breaking work that brings to light the strength in might and mind that’s unique to the force.”

SIGN UP FOR OUR NEWSLETTER
Work from DDB Singapore
There Is Beauty in Harmony - Music
Ministry of Culture, Community, and Youth
08/04/2025
There Is Beauty in Harmony - Food
Ministry of Culture, Community, and Youth
08/04/2025
There Is Beauty In Harmony - Art
Ministry of Culture, Community, and Youth
08/04/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0