Tribal London Promotes Simon Poett to ECD

Tribal Worldwide, London today announced it has promoted Creative Director Simon Poett to the role of Executive Creative Director.

Poett, who has been with Tribal Worldwide, London since August 2012, takes up his new position with immediate effect, reporting to Managing Director Tom Roberts, and overseeing a creative department of twenty.

Poett will be charged with leading the company’s creative direction on behalf of its client portfolio, while spearheading creative innovation at the agency.

As Creative Director at Tribal Worldwide, London Poett was responsible for the creative relationship with O2 UK, winning O2 Ireland and O2 Business, while innovating for a range of other high profile clients, including Volkswagen and adidas Originals.

Tom Roberts said: “Simon is an inspirational leader who has been instrumental in taking our creative product to the next level during the past year. He has most recently overseen exceptional work for O2, adidas Originals and the innovative ‘Play the Road’ collaboration with Underworld for the Volkswagen GTI.  Simon was the natural choice for ECD, he is already an established member of the management team and will continue to inspire our clients, solidify the agency’s team of talented creatives and enable us to continue to realise our ambitions.”

Multi-award winning Poett has held a number of senior creative positions including Creative Director at Specialmoves and Deputy Creative Director at Iris Worldwide.

Simon Poett added: “I am thrilled to be able to lead the creative strategy for Tribal Worldwide, London.  The agency is a pioneering creative powerhouse, and I am honoured to be part of its continued success.”