Western Bromance, sun-tanned peanut farmers, chocolate coated peanuts is the new TV campaign formula for Treets – the peanut company.
'God made the peanut' - 'But he forgot the chocolate', two farmers murmur to each other in the sunset, highlighting the US origin of the peanuts which Treets processes in Germany.
The 15 second spot, shot in California, airs since October in English language on all wide-coverage TV stations in the German speaking regions.