Travis Kelce and Christian McCaffrey Kick off Football Season by Celebrating Homeowners with Lowe’s

Lowe’s is getting ready to kick off football season by showcasing all the ways homeowners can win — from support in-store to the easy-to-use mobile app and options like same day delivery — just in time for the first game. And they’re leaning on their star-studded Home Team to do so.

“All the Ways We Help,” an integrated marketing campaign created in partnership with Dentsu Creative, enlists the help of Home Team members (and NFL fan-favourites) Travis Kelce, Christian McCaffrey, Dak Prescott and, new Home Team member CJ Stroud, alongside Lowe’s red vest associates to give fans a play-by-play breakdown of how Lowe’s can help them score the right products at the right price to complete any type of home DIY project.

Narrated by NFL RedZone host Scott Hanson, the light-hearted, humorous spots display what Lowe’s knows best – it’s easier to make the right calls, when you have the right team. As the most helpful brand in home improvement, the campaign speaks directly to millennial homeowners to communicate the modern solutions to age-old home improvement opportunities.

This campaign follows the home improvement retailer’s most recent campaign, “Celebrate the Assist” featuring famed soccer player Lionel Messi, and underscores the theme of helpfulness.

Launched this week, the campaign will run on national TV, online video, digital and social throughout the NFL season.